Advertising Students of UA’s Strategic Communication School visited TV Channel Mega

As a part of Media Planning lecture, fifth semester students of Advertising and Integral Communication Degree which belongs to the Strategic Communication School visited Mega facilities last May 12th.

The aim of the activity, led by ECEs teacher Hilda Pacheco Barrera, was to give students a glimpse into the world of television production and to know how operates online rating and the comparative advantages of digital terrestrial television. The future advertisers could appreciate the live broadcasting of “Mucho Gusto” and share with hosts and panelists.